Salesforce says with the use of data science, predictive marketing accurately predicts which marketing strategies and actions are best likely to succeed. That is “Predictive Intelligence which drives Marketing Decisions” Predictive analytics according to SAS is “the use of statistical algorithms, data and machine learning techniques to identify the probability of future outcomes grounded on...

“INFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE”…PETER SONDERGAARD We are well aware that sales and marketing can be a guessing game. Strategies are planned in a business with great risk as to whether it would succeed or not. If the sales figure increases, it is assumed that the...