Salesforce says with the use of data science, predictive marketing accurately predicts which marketing strategies and actions are best likely to succeed. That is “Predictive Intelligence which drives Marketing Decisions” Predictive analytics according to SAS is “the use of statistical algorithms, data and machine learning techniques to identify the probability of future outcomes grounded on...

It is very well said by Gerald Cohen “Business intelligence is not just about turning data into information, rather organizations need that data to impact how their business operates and responds to the changing marketplace”. Business intelligence tools are an important way for a business to generate useful valuable insights, resolve urgent concerns, monitor data,...

“The important thing is not to stop questioning. Curiosity has its own reason for existing” – Albert Einstein (Image Source – iCloudHero Digitial Agency) By now most among us are aware of Salesforce Einstein. In this post, I have tried to glance through how this amazing technology would benefit your business. With advance technology, it...

May 25th, 2018 is fast approaching, the day when General Data Protection Regulation would go into effect. This would impact how companies manage personal data. In this write-up, we would mainly glance at some of the important points which you need to know about GDPR Compliance. We are a part of the digital world where...

“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath The way consumers interact with brands is constantly changing with the progression of media. To gain potential benefits, marketers must re-visit their organizational...

Welcome to the world of fastest evolving business intelligence (BI) and data visualization tool. An inevitable aspect of business analytics is data visualization. With more and more data sources being discovered, there is an increasing need for data visualization software’s which can help business managers to visually analyze trends and decide on quickly. At present,...

We are surrounded by artificial intelligence (AI) and we may not even know it. The tasks which were once reserved for humans are now been taken over by machines. In this blog, we would glance as for how artificial intelligence would soon be that prominent transformative technology which would change human lives. One of Britain’s...

Late British economist and author Ronald Harry Coase quoted “If you torture the data long enough, it will confess to anything”. Today lack of data is not a problem rather taking a correct decision with too much data is a problem. Performing data analysis correctly has become a must so that it becomes easier to...

“INFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE”…PETER SONDERGAARD We are well aware that sales and marketing can be a guessing game. Strategies are planned in a business with great risk as to whether it would succeed or not. If the sales figure increases, it is assumed that the...